WASHINGTON (SBG) -- Halloween is quickly approaching. 172 million Americans celebrate the spooky holiday and 95% of them will buy candy, a study by CandyStore.com shows.
If you haven't bought anything for your trick-or-treaters just yet, maybe that's a good thing.
You'll need to grab something they want and CandyStore.com says they can help. Using 12 years of their bulk candy sales data, researchers have compiled the top three choices for each state.
Note: This map is not interactive on mobile devices but results can be viewed on the Candy Store website.
The United States is "tasting the rainbow" with Skittles coming in first place on the survey. Following shortly behind is Reese's, M&M's, Snicker's, etc.
Saltwater taffy and Hot Tamales surprised researchers, winning the number one spot in states like Washington, Wyoming, Arizona and New York.
The National Retail Federation estimates shoppers will spend $2.6 billion on Halloween candy in 2019.
But perhaps the most important rule of thumb when buying candy is buy what you like to eat. Research shows more than 50% of parents will stash some Halloween candy to enjoy later in the year.